Quick Synopsis: A horror story about an imaginary friend/bear. I’m not putting more detail into this than the scriptwriter did.

This may come as a shock to some of you, but I am not perfect and I do sometimes make mistakes. My mistake here was assuming Imaginary was good and that I should see it. That’s not to say it’s terrible, it’s just incredibly mundane. A huge issue is a lack of identity. Imaginary is as confused about its identity as I am when I enter a new relationship with someone who has interests I don’t know about but I suddenly find myself being a big fan of.

It’s not a film, it’s a mix tape of other creative releases: The black-eyed fake family from Coraline is one. The Never Ever (the dream world) reminds me of Among The Sleep in terms of visuals. Then there’s the fact the villain is an interdimensional reality-bending being who’s capable of driving people mad, usually focuses on children, and whose real form looks like a giant spider, which is basically It. You don’t come out of this wanting to see it again, you come out of it wanting to see the better films it reminded you of, and It; Chapter Two.

There’s only one time where this horror tribute act works; when it hints that it happens in the same universe as Nightmare on Elm Street. That would explain a lot of things which occur, as well as help close up some holes. That, and only that, is a reference to another horror movie that actually enhances the lore that it’s trying to create.

So whilst it is basically a mix tape, it is a very well-curated one. Jeff Wadlow is a competent director, he’s less good at picking good scripts though, being responsible for three of the harshest reviewed films on this site: Truth Or Dare, Bloodshot, and Fantasy Island. Two of those were so notably bad, I liveblogged them, if you want to read my brain break, look here and here. Imaginary isn’t as bad as those, but it is nowhere near good enough to redeem it in my eyes.

Visually it’s nowhere near where it needs to be. There’s also a TERRIBLE edit. A character expresses joy that they were correct. You know, the “arms spread out, shouting out loudly” kind of joy. So she’s shouting in elation, arms spread out in euphoria, us watching it all from above. The camera then IMMEDIATELY cuts to her eye level and she’s standing normally. That’s just lazy.

He’s not helped by how dull the script is. A lot of the moments don’t land. It wastes the potential of an evil imaginary friend, to the point where there are times when that feels more like the background than the main plot. It’s not just the plot not mattering, there are specific scenes which waste so much potential. For example; there’s a section where the characters are attempting to enter the Never Ever. To open the door the characters need to feel pain. Physical pain isn’t enough so one of the characters delivers a “brutal” speech to her stepdaughter, harming her daughter for having to hear it, and herself for having to say it. That’s a genuinely good idea, but Colombo (by which I mean: there’s just one problem): It’s not brutal enough. It’s not a sentence you can imagine breaking anybody. It’s incredibly tame.

The tameness is a constant issue. The predictable heel turn from a side character leads to a motive rant about how they want to do something (I stopped paying attention, I was that bored). It seems hollow and a bit stupid. She’s then killed off-screen. So you don’t even get the catharsis of seeing a horrible character suffer.

The performers are all fine though. Pyper Braun is hella talented for someone so young, reminding me of Milly Shapiro. Taegen Burns is also pretty good, coming off as an alternate version of Sarah Hyland. DeWanda Rise is talented enough to lead a much better film than this. The other characters are severely underwritten, completely wasting some potential horror fodder, some of them are basically crying out to be killed, yet instead they just walk off and never appear again, probably having a wank, or a salad, or wanking into a salad.

Yup, that’s how I’m ending it.