5 Reasons Deadpool Has Been A Success

Well let’s get it out of the way first: it has been a success, the biggest R-Rated opening, so far earning £228 million (or almost 40 billion Jamaican Dollars). So there’s no denying it has been a success, and a big one, with a sequel already being written. Last year’s superhero films can only be described as a disappointment, with Ant-Man, Avengers: Age Of Ultron and of course, Fant4stic which we will never mention again because it was so awful it actually started a war in Mexico. The last film the character of Deadpool was in was X-Men Origins: Wolverine, which everybody hated. So expectations of this film were low, with some people saying it could be the first flop of the year. There were people practically salivating at the thought of this film crashing and burning, and these people were all ready to piss on the corpse of this film, and the entire super-hero genre. So why has this film done so well? How did this:

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Become this:

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1: It’s Really Good

Let’s get the obvious out of the way, the film is really really good. It’s funny and brilliant (as our monday article stated). People love this. In my social media life I’ve seen the reactions to the release of The Hobbit, Avengers, and a little known film called Star Wars, all eagerly anticipated franchises. Yet none of them received as much universal praise as Deadpool. Everybody seems to love it, from the hardcore geeks through to the casual film goers. I mean, even Betty White likes it, and she’s god.

2: Ryan Reynolds.

I could talk about the whole cast, T.J Miller is funny in it, Brianna Hildebrand and Gina Carano are pretty damn fantastic too, both bringing a unique feeling to their differing roles, and the only complaint about Leslie Uggams is that she’s not in it enough. But let’s be honest, this is all about Ryan Reynolds. He’s just brilliant in this. When you watch it you don’t think: that’s Ryan Reynolds playing Deadpool. You think: that’s Deadpool. You can tell he really likes this character and has put everything into it.

3: The Marketing.

This film has had some of the best marketing I’ve ever seen. Not just the trailer, but the social media stuff as well. Ryan Reynolds has been on form with the marketing, launching himself fully into it. I actually thought the non-trailer marketing did a better job than the actual trailers. There were loads of odd videos featuring Deadpool celebrating Australia day, telling you to check your testicles for lumps etc. Very weird, very funny, very Deadpool.

4: The Timing

As previously mentioned, last year was disappointing for comic book films. The genre kind of needed this. Comic book films come in two flavours: Dark Knight, and Kick Ass. Dark Knight is super serious, everything’s grey and there’s a lot of rain. Kick Ass, there’s a lot of colour and it’s super violent. Last year saw too many films attempting to be Dark Knight, they just weren’t fun, they needed to be taken down a peg; and this is perfect for it. This film mocks superhero films, and does it in a brilliant way.

5: The Hype

Let’s take you back to a dark time: July 2014. ISIS were causing a major kerfuffle in Iraq, Lucy made film watchers brains explode (at least; viewers with the scientific knowledge of at least a toddler), and S Club 7 reformed. A time before Deadpool. The chances of a film made featuring the character were astronomically low, then test footage was leaked. The reaction to this is solely responsible for the film being completed. This film wasn’t made to cash in on something popular, it was made because people were excited and really wanted to see it. The leaking of the video turned the film from “it would be nice but will never happen” to “release date announced”. This characterised the entire film really, it was really made for the fans. You can tell this even down to the rating, this film really earns it’s rating, it’s violent and brilliant. And let’s face it, we wouldn’t have it any other way.

 

So that’s that. If you’re still here I assume it’s because you’re waiting in the queue for Deadpool to start. Subscribe, comment and like for more sarcastic film-goodness from us

 

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The Sad Case Of The 5th Wave

Confession time: I actually liked this film. Okay, the “romance” moments were really bad but the rest of the film was good. The destruction scenes were very well done and really showcased the horror that’s going on. There’s very little “implied” deaths here, they’re shown, and shown in detail. For example; during a scene where an earthquake induced tsunami where the wave washes through a building, rather than just show it from the outside, or show people getting knocked down, the wave actually knocks someone off a balcony and they land (painfully) on a rail below. The plot itself was really tight as well, it held together beautifully and I’m genuinely invested in the characters and want to see what happens next.

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Which makes it even sadder that it’s not doing well at the box office. It’s just about managed to claw back its budget in the US and considering it was only out in a lot of UK cinemas for a week it doesn’t look like it’s going to do too well here. So why is this? It’s got a semi-established name in Chloe Grace Moretz, Liev Schreiber is usually pretty solid, and you’d think people would be interested in what Maika Monroe does after It Follows.

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Turns out “look amazing”

I think the big problem is the marketing, in that there really wasn’t any. I haven’t seen any posters for it anywhere, nor any trailers, which considering how often I go to the cinema (thank you Cineworld card) isn’t a good sign. I’ve seen the trailers for Spotlight, Concussion and Dirty Grandpa so often that I can probably quote them word for word.

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although it can be hard for me to watch this trailer through the red haze of anger at how awful it looks

So how would I have marketed it? Well, I would have made sure trailers were actually shown at cinema for one thing, if it wasn’t for checking the listings at cineworld website I wouldn’t have had any idea this was even on. Also, I would have done a 5 part video game. I’m not talking an extremely complex XBone or PS4 game or something, just a simple online game made of 4 parts, all based on old video games. One could be like a space invaders clone, one could be one where you have to go around shutting off all the electricity towards the building. You stagger the releases and on the final one you reveal that you are actually aliens invading humanity and causing their doom.

I admit that’s not the most definite way, there’s no way it will guarantee success but at least you’ll be trying. Their entire marketing section on wikipedia is “An international trailer was released on Sony Pictures official youtube account on September 1, 2015”. I just went on the website and it’s pretty standard; cast and crew, videos, gallery etc. But there’s one section labelled “defining the waves”. I saw that and thought “ah, this could be good, maybe it provides a lot of background detail or is some kind of viral marketing campaign. Maybe I was wrong. Nope, it’s literally just a sentence describing each wave of attack. As I used to say whenever I was playing someone on Fifa and they messed up; Wasted opportunity there.

But yeah, if you get a chance, go and see this. It may not deserve you buying it, it may not deserve your adoration, but at the very least it deserves your attention.

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Also, go see Room, because it’s f*cking spectacular

That’s it for today, don’t forget to like, comment or subscribe (button available in the left menu). Enjoy

Should Deadpool Be A PG-13?

Short answer: no. Long answer: nooooooooooooooooooooooooooooo.

Why?

Well, first, let’s give it some context, after all I didn’t arrive at this blog just through looking at film releases and think “what film would be the worst if it was sanitised completely?”. Somebody actually wants a PG13 version of this. The reason: so an 8 year old kid can go see the film. Now, this isn’t an 8 year old kid who is dying, or has suffered any hardship, or is even rich enough that his opinion matters, it’s just an 8 year old who wants to see the film and can’t. As such, the creator of the petition wants a version that he can see with his mother, so he doesn’t hate her for not taking him. The petition maker wants the mother to be a hero instead of a villain. To which I say; I know opinions are subjective and as such there’s no sense of such thing as objective totality, but you’re wrong.

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But this is right, very very right

She says that since they cut a safe version of the trailer, they can cut a safe film too. Completely neglecting the fact that cutting a trailer is A LOT different from cutting a film. There’s a trailer out there that shows what Mary Poppins would be like as a horror. Now I’m just going to sit here and wait whilst you watch that. Pretty good, right? Quite effective? Now imagine making the entire film a horror movie.

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No, bad Deadpool! That would be a bad idea

So apparently the kid might hate the mother because she won’t take him to see the film? Who gives a shit. It’s your job as a parent to occasionally be hated. You can give your child everything you want or you can spend every morning punching them in the face, at some point in their life they are going to end up telling you they hate your guts, and your face, your stupid, stupid face.

Just because your kid wants to do something doesn’t mean the rest of the world should cater to them, if your child wants to shoot me in the face should I stand still and hand them the gun in case I upset their dewicate wittle sensibilities? (It’s actually extremely hard to baby-fy the word “sensibilities”). During the production of this film a lot of online chatter was about one thing “this film is going to suck”. You know why people were saying that? Not because they hated the character, but because they worried the studio wouldn’t have the testicular fortitude to publish the version they should, a version with blood and swear words. Well, they’ve done that version, and people are genuinely excited about it. I haven’t seen this much excitement for a non Star Wars film in a long time (although part of that might be because of the excellent marketing). The fans want this version of Deadpool as it’s the version that’s closest to the heart of the character.

It also shows a basic misunderstanding of how cinemas work. A lot of times a film will only be shown on one screen, they’re not going to put Star Wars in the same screen they use for obscure Polish cinema about heart surgeons.

So for this to work you’re asking one of two things:

  1. The cinema’s run less films.
  2. They do less showings of the “adult” version (a.k.a: the version most people want to see).

Asking for this is like asking for a kid friendly version of “50 Shades”, for it to work it’s going to be so heavily neutered that it will be pointless. Or as Ryan Reynolds said when he was asked about it:

“That would be a very short movie. It’s almost a commercial at that point”

I am somewhat skeptical of this though, as was pointed out earlier, it’s not the mother who started the petition, it was someone else. But it’s the mother that’s getting all the flack, she just wrote a letter asking them to consider it, it’s someone else who took it seriously. The “someone else” shall remain nameless in this blog for one reason: I think her motives are dubious. It’s a youtuber who is also a part-time actress. So there’s a small part of me that thinks she knows how  much people would hate this idea, but they’d watch her video anyway, so she’d get lots of views and increase revenue, and she gets her name and youtube channel mentioned in thousands of media outlets around the world. But no, I’m not falling for that, just to be safe: don’t watch anything on youtube (unless it’s our stuff, then go ahead, we’re awesome, funny, and we’re not censoring Deadpool).