Well let’s get it out of the way first: it has been a success, the biggest R-Rated opening, so far earning £228 million (or almost 40 billion Jamaican Dollars). So there’s no denying it has been a success, and a big one, with a sequel already being written. Last year’s superhero films can only be described as a disappointment, with Ant-Man, Avengers: Age Of Ultron and of course, Fant4stic which we will never mention again because it was so awful it actually started a war in Mexico. The last film the character of Deadpool was in was X-Men Origins: Wolverine, which everybody hated. So expectations of this film were low, with some people saying it could be the first flop of the year. There were people practically salivating at the thought of this film crashing and burning, and these people were all ready to piss on the corpse of this film, and the entire super-hero genre. So why has this film done so well? How did this:
1: It’s Really Good
Let’s get the obvious out of the way, the film is really really good. It’s funny and brilliant (as our monday article stated). People love this. In my social media life I’ve seen the reactions to the release of The Hobbit, Avengers, and a little known film called Star Wars, all eagerly anticipated franchises. Yet none of them received as much universal praise as Deadpool. Everybody seems to love it, from the hardcore geeks through to the casual film goers. I mean, even Betty White likes it, and she’s god.
2: Ryan Reynolds.
I could talk about the whole cast, T.J Miller is funny in it, Brianna Hildebrand and Gina Carano are pretty damn fantastic too, both bringing a unique feeling to their differing roles, and the only complaint about Leslie Uggams is that she’s not in it enough. But let’s be honest, this is all about Ryan Reynolds. He’s just brilliant in this. When you watch it you don’t think: that’s Ryan Reynolds playing Deadpool. You think: that’s Deadpool. You can tell he really likes this character and has put everything into it.
3: The Marketing.
This film has had some of the best marketing I’ve ever seen. Not just the trailer, but the social media stuff as well. Ryan Reynolds has been on form with the marketing, launching himself fully into it. I actually thought the non-trailer marketing did a better job than the actual trailers. There were loads of odd videos featuring Deadpool celebrating Australia day, telling you to check your testicles for lumps etc. Very weird, very funny, very Deadpool.
4: The Timing
As previously mentioned, last year was disappointing for comic book films. The genre kind of needed this. Comic book films come in two flavours: Dark Knight, and Kick Ass. Dark Knight is super serious, everything’s grey and there’s a lot of rain. Kick Ass, there’s a lot of colour and it’s super violent. Last year saw too many films attempting to be Dark Knight, they just weren’t fun, they needed to be taken down a peg; and this is perfect for it. This film mocks superhero films, and does it in a brilliant way.
5: The Hype
Let’s take you back to a dark time: July 2014. ISIS were causing a major kerfuffle in Iraq, Lucy made film watchers brains explode (at least; viewers with the scientific knowledge of at least a toddler), and S Club 7 reformed. A time before Deadpool. The chances of a film made featuring the character were astronomically low, then test footage was leaked. The reaction to this is solely responsible for the film being completed. This film wasn’t made to cash in on something popular, it was made because people were excited and really wanted to see it. The leaking of the video turned the film from “it would be nice but will never happen” to “release date announced”. This characterised the entire film really, it was really made for the fans. You can tell this even down to the rating, this film really earns it’s rating, it’s violent and brilliant. And let’s face it, we wouldn’t have it any other way.
So that’s that. If you’re still here I assume it’s because you’re waiting in the queue for Deadpool to start. Subscribe, comment and like for more sarcastic film-goodness from us